NEW Women’s Business Center

Brand Development + Program Design and Management

Client

New Economics for Women

Date

March 2020 – Ongoing

Platform

WordPress CMS, Neoserra

Supporting underserved small businesses and entrepreneurs in Los Angeles.

With roots in startup and SMB non-profit marketing, Chimento Agency is the perfect partner for the New Economics for Women (NEW) Women's Business Center. With ever-changing programs, new resources and events every month, and a growing team of consultants, the NEW-WBC always has something new to design and support, and we're proud to continue working with them.

New Economics for Women, a Latina community-focused organization based in Los Angeles, CA, approached Chimento Agency to design a brand and website for their new Women's Business Center program.

The program needed elements for local outreach to various groups and businesses, an events calendar with the latest hosted workshops, and ongoing consulting.

Ruth Garcia-Corrales had previously worked at VEDC's WBC program and partnered with Chimento Agency there. After New Economics for Women purchased the program and hired Ruth, she reached out for another industry-leading website and brand design. Picking back up where we left off, we began the process of reviving a dead program.

A tagline and promotional banner in the NEW-WBC design format
Business card marketing collateral for the NEW Women's Business Center
NEW WBC icon designed by CHIMENTO Agency
A tagline and promotional banner in the NEW-WBC design format

March 2020

New Brand Concept

Starting with the essentials, Chimento Agency developed an approachable brand that could reach its target demographic and appeal to a wide range of cultures and entrepreneurs in the small business market. A flattering color palette and bold, simple iconography pair with a unique logo that can fit nicely into a box or instantly stand out on an overflowing partnership page.

This branding effort was eventually changed to meet a stricter requirement for colors and incorporate the abandoned logo from LAWBC.

March 2020

Website Development & Hosting

Starting with the essentials, Chimento Agency developed an approachable brand that could reach its target demographic and appeal to a wide range of cultures and entrepreneurs in the small business market. A flattering color palette and bold, simple iconography pair with a unique logo that can fit nicely into a box or instantly stand out on an overflowing partnership page.

This branding effort was eventually changed to meet a stricter requirement for colors and incorporate the abandoned logo from LAWBC.

Screenshot of NEW-WBC programs page
NEW Women's Business Center events page screenshot

Project Highlights

  • First month active, the website generated over 3,700 new users
  • In first four months, site achieved over 2,600 event registrations and 640 1-on-1 consulting appointments
  • Integrations with Setmore, Eventbrite, PayPal, and ConstantContact
  • Unique programs for restaurants, fashion groups, Spanish-speaking members, and more
  • Professional translations for English and Spanish webpages
Trustpilot logo

"Fast and accurate work. A real artist with tech knowledge all in one. Glad to recommend his services."

Ruth Garcia-Corrales

Program Director

Ready Open Serve program registration and restaurant directory at new-wbc.org
NEW-WBC's marketplace for entrepreneurs and small businesses in Greater Los Angeles

May 2020

Restaurant + Business Directory

In order to draw more attention to restaurants struggling with Covid-19 shutdowns, NEW-WBC worked Chimento Agency to build a dedicated directory for shops and food services in LA. This eventually led to a separate directory for a broader set of businesses who can promote themselves using NEW-WBC's various events and program pages.