NEW Women’s Business Center
Brand Development + Program Design and Management
Client
New Economics for Women
Date
March 2020 – Ongoing
Platform
WordPress CMS, Neoserra
Supporting underserved small businesses and entrepreneurs in Los Angeles.
With roots in startup and SMB non-profit marketing, Chimento Agency is the perfect partner for the New Economics for Women (NEW) Women's Business Center. With ever-changing programs, new resources and events every month, and a growing team of consultants, the NEW-WBC always has something new to design and support, and we're proud to continue working with them.
New Economics for Women, a Latina community-focused organization based in Los Angeles, CA, approached Chimento Agency to design a brand and website for their new Women's Business Center program.
The program needed elements for local outreach to various groups and businesses, an events calendar with the latest hosted workshops, and ongoing consulting.
Ruth Garcia-Corrales had previously worked at VEDC's WBC program and partnered with Chimento Agency there. After New Economics for Women purchased the program and hired Ruth, she reached out for another industry-leading website and brand design. Picking back up where we left off, we began the process of reviving a dead program.
March 2020
New Brand Concept
Starting with the essentials, Chimento Agency developed an approachable brand that could reach its target demographic and appeal to a wide range of cultures and entrepreneurs in the small business market. A flattering color palette and bold, simple iconography pair with a unique logo that can fit nicely into a box or instantly stand out on an overflowing partnership page.
This branding effort was eventually changed to meet a stricter requirement for colors and incorporate the abandoned logo from LAWBC.
March 2020
Website Development & Hosting
Starting with the essentials, Chimento Agency developed an approachable brand that could reach its target demographic and appeal to a wide range of cultures and entrepreneurs in the small business market. A flattering color palette and bold, simple iconography pair with a unique logo that can fit nicely into a box or instantly stand out on an overflowing partnership page.
This branding effort was eventually changed to meet a stricter requirement for colors and incorporate the abandoned logo from LAWBC.
Project Highlights
- First month active, the website generated over 3,700 new users
- In first four months, site achieved over 2,600 event registrations and 640 1-on-1 consulting appointments
- Integrations with Setmore, Eventbrite, PayPal, and ConstantContact
- Unique programs for restaurants, fashion groups, Spanish-speaking members, and more
- Professional translations for English and Spanish webpages
May 2020
Restaurant + Business Directory
In order to draw more attention to restaurants struggling with Covid-19 shutdowns, NEW-WBC worked Chimento Agency to build a dedicated directory for shops and food services in LA. This eventually led to a separate directory for a broader set of businesses who can promote themselves using NEW-WBC's various events and program pages.