Project Description

VEDC Women's Business Center in Los Angeles - website development, marketing, and branding

Los Angeles Women’s Business Center

Description

Business support program operated by VEDC and sponsored by the U.S. Small Business Administration in the San Fernando Valley and Los Angeles. New program branding designed for unique services and workshops by dedicated staff to encourage new ideas and collaboration with small business owners.

Project Details

  • Designed logo, color palette, and typography around new brand identity
  • Built website to focus on appointment booking and event registration
  • Tied together social media pages to allow for local communities and groups to help drive membership
  • Implemented print material templates for staff and volunteer designers to build content on mass-scale

Results & Data

  • Online appointment bookings and event registrations grew 1000% in 3 months
  • Facebook Page became central hub for sharing live video, news, content, and experiences
  • Print costs and advertising budget decreased by 50% while visitor growth continued