Project Description

Non-profit VEDC organizational re-brand and marketing services

VEDC

Description

40-year old non-profit CDFI organization in Sherman Oaks, CA. Redesigned branding, aligned corporate messaging and focused target market to modernize organization and appeal to broader clientele.

Project Details

  • Redesigned logo and managed U.S. trademark process
  • Built new print and digital collateral for sales teams
  • Redesigned website with singular call-to-action and full range of services

Results & Data

  • Increased online conversion rate by 5000% with targeted campaigns
  • Grew customer service impact with range of free tools and strategy
  • Cut department spending by 60%