VEDC
Description
40-year old non-profit CDFI organization in Sherman Oaks, CA. Redesigned branding, aligned corporate messaging and focused target market to modernize organization and appeal to broader clientele.
Project Details
- Redesigned logo and managed U.S. trademark process
- Built new print and digital collateral for sales teams
- Redesigned website with singular call-to-action and full range of services
Results & Data
- Increased online conversion rate by 5000% with targeted campaigns
- Grew customer service impact with range of free tools and strategy
- Cut department spending by 60%
