Elizabeth McClain for Dublin City Schools
Dublin Ohio School Board Campaign Branding & Website
Client
Committee to Elect Elizabeth McClain
Date
June 2025
Platform
WordPress CMS, ActBlue
A Dublin Campaign with Something to Say.
When Elizabeth McClain decided to run for Dublin City Schools Board of Education, she came in with a clear platform and the kind of community credibility that takes years to build. What she needed was a visual identity and campaign infrastructure that could carry that message to every Dublin voter who hadn't yet met her in person.
Chimento Agency handled the full scope: from a multi-version logo system to a complete print and digital collateral suite, all coordinated closely with Elizabeth and her campaign manager from kickoff through Election Day.
The Elizabeth McClain for Dublin City Schools campaign is a fully branded, voter-ready presence built to introduce a sharp, community-focused candidate to Dublin families across every channel that counts.
Chimento Agency partnered with the Committee to Elect Elizabeth McClain from June through November 3, 2025, managing the full creative and digital workload for a first-time candidate running in a non-partisan race for three available seats on the Dublin City Schools Board of Education. Elizabeth won her seat with 9,091 votes and 23.8% of the vote, finishing alongside fellow Chimento Agency client Tara Seward in a four-candidate field. The engagement was built around close collaboration with both Elizabeth and her campaign manager, ensuring every deliverable reflected her platform and connected with the Dublin families she was running to serve.
The campaign website attracted 2,400 total visitors between June and November 2025, with 1,300 of those arriving through organic search. Donation processing ran through ActBlue, with an events calendar and volunteer registration form keeping supporter engagement organized throughout the race. All print collateral was produced through an Allied Printing Trades Council union shop in Columbus, with Chimento Agency handling print coordination and deliveries directly. From the first logo draft to the final print run, every piece of the campaign was built, managed, and delivered in-house without the overhead of outside vendors or subcontractors.
Brand Identity
Elizabeth's campaign needed a logo system flexible enough to travel across every format the race would demand. Chimento Agency developed a custom logo in multiple versions and colorways, giving the campaign a consistent visual foundation that worked equally well on a yard sign, a shirt, a postcard, and a website header. The identity was built to feel grounded and approachable; the kind of look that earns a voter's attention without overselling.
Campaign Website
Chimento Agency designed and built a custom campaign website to serve as the central hub for voter outreach and supporter engagement. Built on WordPress with full ActBlue donation integration, the site also included:
- An events calendar to keep supporters informed on appearances and community events
- A volunteer registration form to grow and organize the ground team
- A dedicated endorsements page highlighting organizational support from across the Dublin area, including the Delaware County Democratic Party, the Union County Democratic Committee, the Franklin County Democratic Party, and the Matriots
The site drew 1,300 visitors from organic search alone, a strong signal that the content and structure connected with Dublin voters actively looking for candidate information.
Print and Digital Collateral
Reaching Dublin voters meant showing up in their neighborhoods, their mailboxes, and their feeds. Chimento Agency produced a full suite of campaign materials, including:
- Yard signs for neighborhood visibility across Dublin
- Flyers and palm cards for canvassing and community events
- Postcards for direct mail outreach
- Shirts and stickers for supporters and volunteers
- Buttons and business cards for personal outreach
- Banners for events and public appearances
Every piece was kept on-brand and built for a specific purpose. Chimento Agency coordinated all print requests and deliveries directly with the campaign's union-approved printer in Columbus, keeping production on schedule from design through delivery.