XGEquipment.com
E-Commerce Website Development & Design
Client
XG Equipment
Date
July 2025
Platform
WordPress CMS, WooCommerce, BigFyre Managed Hosting
Built for the Worksite
When contractors are on the job, they don’t have time to dig through cluttered pages or confusing product specs. XG Equipment needed a site as tough and efficient as the machinery they sell. We built a performance-driven platform that brings their growing inventory online in a way that’s fast, clear, and built to convert. From search to spec sheets, every click is designed to move customers closer to the tools they need.
XGEquipment.com is a mobile-ready, self-managed, and conversion-focused platform serving Ohio’s growing construction industry with speed and confidence.
The U.S. construction industry is booming, with over $2 trillion spent on ongoing projects and steady growth in residential and infrastructure development. But many local Ohio suppliers still lack the digital tools to meet contractors where they are: online. XG Equipment stepped into that gap with a sharp, easy-to-navigate eCommerce site designed to showcase compact machinery and streamline the buyer journey.
Chimento Agency built the platform from the ground up using WordPress and WooCommerce, giving XG full control over product management, order flows, and future growth. With over 35 products and multiple variations, the site supports dynamic browsing, quote requests, and mobile-first performance—all hosted on BigFyre’s secure, ownership-driven infrastructure.
And the investment makes sense: 61% of B2B buyers now say they prefer self-service options online, and companies with strong eCommerce platforms see up to 30% higher conversion rates compared to those relying only on phone or in-person sales. For XG Equipment, this was more than a website—it was a business engine built for the next phase of growth in Ohio’s equipment market.
July 2025
XGEquipment.com Build & Launch
The first phase of the site launched in July 2025, featuring a streamlined storefront, powerful filtering, and simple quote request workflows. Products were organized by type, function, and compatibility, giving buyers a frictionless experience across desktop and mobile devices.
We also supported the launch with:
- WooCommerce setup and product management (35+ products with multiple variations)
- Payment processor setup and referral integrations
- Tracking and analytics configuration, including Google Analytics and event-based tracking
- Keyword research and metadata for on-page SEO
- Social media page setup and management to kickstart online visibility
With a clean design, clear messaging, and rock-solid infrastructure, XG Equipment is now positioned to serve contractors across the Midwest with the tools they need to get the job done.